To celebrate the arrival of the much anticipated Transformers: Age of Extinction film, Cineworld, the UK’s leading cinema, put on a surprise performance for eager fans ahead of the first screening, with two oversized Transformers taking over The O2 Cineworld on Saturday 5 July 2014.
The unexpected appearance, which included the Optimus Prime and Bumblebee characters, astounded and amazed cinema-goers who had booked to see the latest offering from the popular franchise. The seven foot tall Transformers were sat in the screen waiting for the Cineworld customers to enter and after the initial surprise, they posed for photos with fans and made full use of the cinema’s facilities as they attempted to help themselves to pop-corn, sweets and ice-cream!
David Spence, Cineworld O2 General Manager, comments: “We were delighted to have been able to provide such a special experience for Transformers fans. At Cineworld we believe it is important to give our customers that bit extra – and I think we certainly achieved that today! Transformers: Age of Extinction is one of the biggest films this summer and we’re expecting a high turnout with fans keen to see the latest instalment.”
Cineworld goer added: “It was such a shock to see the Transformers in the cinema! My son is a massive Transformers fan and this really made his day – he hasn’t been able to stop smiling and I’m sure he’s going to be bragging in school for days about how he met Optimus Prime!”
To book tickets for Transformers: Age of Extinction at Cineworld cinemas nationwide, visit www.cineworld.com.